Orange is accelerating the digitization of its services in Africa through its new digital platform My Orange and conversational experience.
Orange has been committed since a while to optimizing its customer relationship through its My Orange application. Deployed in all the countries where Orange operates (17 countries in the Middle East & Africa zone), My Orange is now used by more than 10 million customers to manage their customer account, subscribe to an offer, top up their account, consult their balances, ...
Since this year, My orange has started its evolution towards a multi-services "super application" to provide a new digital experience, and meet the daily needs of its users, by supplementing its Care services with new daily life services.
This development has already started a few months ago with the launch in Tunisia and Ivory Coast of the new My Orange Place service which offers to discover, buy and consume content in different thematics (games, entertainment, etc.).
In the coming months, a new user experience of the application will be displayed, around thematic universes (care, money, entertainment, education, etc.) to achieve the goal of delivering a full multi-services application to its customer.
Moreover, My Orange will also be enhanced with the integration of a whole new conversational experience for, for example, communicating by written messages (chats) with the person with whom you are carrying out a balance top-up or a money transfer.
In addition, Orange also plans to gradually deploy conversational services (chatbots), accessible from the My Orange application or from market messaging platforms such as the messaging platforms on the market.
With this integrated and cross-functional multi-services digital platform, mixing applications and conversational experience, Orange will offer its customers a wide choice of Orange services, but also services from trusted selected partners, to enrich its proposal with additional value-added services.
